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The right way to sell your house in Silicon Valley

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“I sold my condo … it was a short sale and I was very nervous about it, but Debbie made it very easy for me. It was a great experience working with Debbie and I would recommend her for any real estate transaction.” — Darlene T.

Yes, it’s important that the agent you choose to help sell your house in Silicon Valley is professional, has local expertise and negotiating skills.

We’ve learned, however, that homeowners and investors want more

More than they get with the typical “cookie-cutter” real estate agent in Silicon Valley.

They crave a full understanding of the process – what to expect and when. They want an agent who is not only responsive but does so promptly. They want to be ensured that nothing will fall through the cracks. And, most significantly, home sellers hope that their agent will share her expertise by being thoroughly honest during all aspects of the process – regardless of what she thinks they want to hear.

The primary job of a listing agent

The most important quality of a listing agent is her knowledge of how to market a home effectively. That starts with knowing who the most likely buyer will be and then be focusing her marketing plan to concentrate on that pool of homebuyers.

This requires far more than the old-school, lazy approach that far too many local real estate agents employ — especially if you hope to get the most money possible from the sale of your home.

The effective marketing of a home for sale in Silicon Valley pivots around choosing a competitive list price, preparation of the home for the market and your agent’s marketing plan.

As a seller, you really only get one chance to maximize buyer interest

And that chance comes when the home first hits the market.

As Silicon Valley residents, Debbie and her team understand that technology has made many of the old-school home marketing tactics obsolete, yet the majority of local real estate agents still rely on them.

The Properties in Silicon Valley Team has replaced the old-school approach to selling homes in Silicon Valley. They leverage the latest marketing and technology strategies and, as true Silicon Valley-ites, their marketing approach has more in common with companies like Google and Apple than with old-school real estate brokerages.

Great results don’t happen by accident

A sign in the yard, a listing on the MLS and a lockbox on the door isn’t marketing and they won’t sell Campbell or San Jose homes or homes anywhere in Silicon Valley.

If you want to sell your house fast and for the most money possible, it takes working with your agent as a team to bring to the market a property that is impeccably presented and marketed to reach the right buyers. Then, it takes top-notch negotiation skills for top results.

What it all boils down to is that, as a Silicon Valley real estate consumer, you have a choice – you can work with a new, inexperienced, lazy or part-time agent, and possibly lose some of your hard-earned equity, or you can work with a woman who has spent her life devoted to excellence in all she does.

Who will you choose?

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