Sell for Higher and Quicker with us!

If it’s time to sell your home or property, make sure you work with a broker or real estate agent who understands your needs, understands the market you are in, has local expertise, and can negotiate skillfully.

The last thing you want is to invest in time, money and energy into a marketing plan that falls flat and leaves your house or property on the market for months on end.

Read on to see our step by step process that will make your life easy and give you peace of mind.

Luxury home with a pool

Sell for Higher and Quicker with us!

If it’s time to sell your home or property, make sure you work with a broker or real estate agent who understands your needs, understands the market you are in, has local expertise, and can negotiate skillfully.

The last thing you want is to invest in time, money and energy into a marketing plan that falls flat and leaves your house or property on the market for months on end.

Read on to see our step by step process that will make your life easy and give you peace of mind.

Luxury home with a pool

The Home or Multifamily Selling Process

  • 1

    First, find a real estate agent or broker you trust.

  • 2
    Sign the listing agreement.
  • 3
  • 4
    Open escrow.
  • 5

    Sign paperwork & complete disclosures.

  • 6

    Order inspections.

  • 7
    Put property on the market.
  • 8
    Receive offers, get into contract, sign documents.
  • 9
  • 10
    Ensure contingencies removed by due dates.
  • 11
    Work with title company to sign documents and close on property.
  • 12
    Receive your money!!!

Just like when you searched for your real estate buying agent, now you should be looking for a selling agent who has experience with homes of your size and in your area. The important thing to remember here is not to focus on how much the agent will discount their commission. Instead, keep in mind that there is a lot that goes into selling a home, so your selling agent is absolutely going to earn their fee. If you’re also looking to purchase a home you’ll be moving to, it’s critical to get the timing right.

Once you have found the perfect agent, it is time to create and sign a listing agreement. Your qualified and experienced realtor will assist you as you navigate the listing process. Often, this includes establishing a base price of your home. You or your realtor does not determine this price. Instead, it is indicative of the market trends. Therefore, it is essential that you and your agent work closely together to evaluate the market trends and price your home competitively.

A title company prepares a title report and knowing if any errors need to be addressed before the closing date. Once that is completed, an escrow account is opened for the buyer to deposit earnest money. A representative from the title company will often be able to tell you how much you will earn from the sale of the house.

With the paperwork in full swing, now it is time to prepare your home to sell. This means you need to order and pay for standard inspections. Depending on where you live, this can include a total home inspection of pools, roofs, and chimneys. While waiting for the inspections to be completed, you should be working with a professional cleaning company to prepare your home for the market. Once cleaning is complete, you might consider painting and landscaping to make it more enticing for potential buyers.

Curb appeal is just as important as having quality professional photographs taken of your home. Your realtor should be able to assist you with selecting an excellent photographer.

To market your home well, make sure your photographer also records and edits a virtual tour of your property. This is an often-overlooked component of the selling process, but it has significant results. Make sure your agent lists your home on all the popular real estate sites as well as marketing it on social media.

Offering broker’s tours and open houses provide you with the opportunity to showcase all of the fantastic features of your home. Using a lockbox can assist in overcoming scheduling challenges.

Once you receive an offer, you and your agent should sit down to carefully evaluate it and determine if it is worthwhile. When you accept the offer, an appraisal will be ordered by the buyer, and all contingencies removed. You will then begin the process of signing several documents. Once the escrow company receives and reviews everything, the loan and escrow funds will be released and deposited into your account. Now it is time to celebrate! You have just sold your house.

We’ve learned that homeowners and investors want more.

More than they get with the typical “cookie-cutter” real estate agent in Silicon Valley. They crave a full understanding of the process – what to expect and when. They want an agent who is not only responsive and answers the telephone, but does so promptly. They want to be ensured that nothing will fall through the cracks. And, most significantly, home sellers hope that their agent will share their expertise by being thoroughly honest during all aspects of the process – regardless of what they think sellers want to hear.

As a seller, you really only get one chance to maximize buyer interest.

And that chance comes when the home first hits the market.

As Silicon Valley residents, we understand that technology has made many of the old-school home marketing tactics obsolete, yet the majority of local real estate agents still rely on them.

Our Team has replaced the old-school approach to selling homes in Silicon Valley. We leverage the latest marketing and technology strategies and, as true Silicon Valley-ites, our marketing approach has more in common with companies like Google and Apple than with old-school real estate brokerages.